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Wednesday, 25 June 2014

Guest in the Spotlight: PR Guro, Kim Nash



When it comes to PR and Marketing it is always good to talk to someone who knows what they are doing. Today a FFP HQ Pauline Barclay talks to Kim Nash who has set up her own Marketing company for authors and publishers.

Q: Kim, thank you so much for taking time out to stop by our Head Quarters. Help yourself to coffee and cake. I am so looking forward to learning all about your new company for Author PR & Marketing business, what prompted you to do this?


A: I’ve always worked in sales and marketing and for the last few years have been working with a full service marketing and PR agency.  Last year I decided to shuffle my hours slightly so that I can work on building up my own stuff one day a week. 

I found that I was loving what I was doing on my “own” day more than the other four days a week and decided that I wanted to explore further.  In April this year I decided that if I wanted it to happen, I had to make it happen for myself.  So I did!

As you know, I’ve been blogging for around 4 years now and I’ve always loved working with books and authors so even though I do work with other companies, I am mainly working with authors and publishers and as I able to do this in my now “day” job, I’m living my dream.  I can also fit it to work around my 6 year old son Ollie and am loving being around for him more too.


Q: Living the dream is what it is all about, congratulations for taking the plunge. Who are you aiming your services at?


A: Mainly at authors or publishers that need some help with marketing themselves and their books.   I can offer my services by the hour, and can offer as little as a couple of hours work, or some clients pay me on a retainer basis, so I work for them for a set amount of hours throughout the month.   I also do some work for businesses that need some ad-hoc or regular marketing, tele-sales or social media support. 


Q:  It all sounds flexible would you explain a little about what you offer


A: Having a strong admin and sales and marketing background, and being a huge fan of social media, I offer social media set up and support, blog and newsletter support, event management, blog tours, researching for reviewers and arranging for review copies to be sent out, writing, sending out and chasing up press releases, researching and targeting appropriate media and general admin and PA support. Phew! Didn’t realise the list was that long. 

I also sell advertising space on my blog for a small fee.  For this, I tweet and post on Facebook too about the book.   


Q: All of this is important, but why do you feel it is beneficial for authors to consider PR / professional promotions etc


A: These days writing a book is just the start of the journey.  As an author and to sell books you have to create, build and maintain a social media profile, keep your audience entertained, educate them, want them coming back for your next book, arrange events, write blog posts, newsletters and all that mullarkey.  Most of the authors I know, write around being a busy mum, wife, working and running a home which we all know is job in itself. 

Some authors don’t know where to start or how to do any of the above, don’t have the time, or simply don’t like doing it.  All they want to do is write.  That’s their passion and their dream.  And why shouldn’t it be?  Even the most successful and famous authors these days are busy tweeting and posting on Facebook to keep their fans engaged.  Whilst social media is a great platform to sell books and build an author profile, to do it right is time consuming.  You have to have a plan and fit it in with your general marketing plan.  Or if you don’t have either of those, I could help!

Sometimes just to get a little support from someone who is as passionate about books and marketing them as you are, can help you to get the word out and ultimately sell more books.  

While I’m giving that bit of support in the background, the author can then get on with writing their next book or swan around in spas all day, whichever you prefer!


Q: Now what about you Kim, tell us a little about you, please.


Mom to the love of my life Oliver who is 6, and is also my best friend, I love spending quality time with him more than anything and we love to travel and explore new places.  I also plan to revive the family travel and review side of my blog as I’ve spent some time over the last few years doing this for a blog and am looking to do more in this area for myself.  And as you know, I pretty much always have my nose in a book.

I work as freelance publicity manager for a digital publisher Bookouture, (www.bookouture.com) and am constantly learning about the publishing world.  They have some incredible authors and books and I feel incredible blessed to be working with them. 

I love to tell the world about the fabulous books I have read and the amazingly talented authors I meet both on and off line on a regular basis.  There are so many awesome books and authors in the world, and I love being part of the world that gets to share them with other like-minded people. 

My reading pile is enormous, so I am desperately trying to catch up with all the reviews I have promised, but work has to come first I’m afraid!  Although when working in my “booky” world, it doesn’t feel like work at all!

I get to go to fabulous book/author events, and meet some amazing people that I’ve been reading for years and I’m totally and utterly delighted to be finally working in this world! 

Thank you Kim, it really sounds like you have covered everything and I am sure you are going to be manically busy in the coming months and years. Good luck.



Kim's links


4 comments:

  1. Fab post. So lovely to learn more about you, Kim. What you do sounds great - so helpful and reassuring for authors to know. Like you say, not everyone has the time or inclination to fully market themselves, so offering these different levels of support is wonderful. Congratulations! :) X

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  2. Agree with Jan above - great to find out more about you Kim!

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  3. Great to 'meet' you, Kim! I think it sounds wonderful that you're doing what you love and it certainly sounds like it's keeping you busy!

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  4. Thanks so much for your lovely comments ladies. Kim x

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