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Monday, 20 January 2014

Changing the Price Made a Difference!



Author of Tall Dark and Kilted and Boot Camp Bride, Lizze Lamb talks about her best day ever and why changing the price of her latest book, made a difference!

The other day, after a successful Amazon Countdown promotion for Boot Camp Bride where I sold 489 downloads (UK and USA) I changed the price from £2.50 to £1.99 to see if I could find more readers while I was on the crest of a downloading wave. Amazon is all about being visible to readers, and after my UK promo I was #18 in HUMOUR #24 in ROMANTIC COMEDY and #29 in FICTION and #851 in the KINDLE STORE rankings. Not bad when you consider how many books there are in Romantic Fiction. Then, to my surprise, when I checked my daily statistics (one advantage of being an indie author) the following morning I discovered that I’d sold a further 89 downloads of Boot Camp Bride at the new price of £1.99.

When I asked my (non-writer) friends what induced them to download a book they said:
·       price (no more than £1.99 for a kindle download)

·       amazon promos – especially Kindle Countdown deals
·       attractive cover and blurb
·       number of reviews 3 stars and above
·       having read and enjoyed other novels by the same author/ personal recommendations
·       knowing the writer personally via (non-promotional) Facebook and Twitter interaction
·       downloading SAMPLE chapters and then wanting to read on

I I thought other writers might find this little post helpful. What helps to sell YOUR novels?


NOW go and grab your copy!








Boot Camp Bride - Romance and Intrigue on the Norfolk marshes










Tall, Dark and Kilted - Notting Hill Meets Monarch of the Glen
"when I'm not writing - I'm dreaming"

twitter: @lizzie_lamb            

12 comments:

  1. I've always resisted playing about with prices. I suppose I relate it to purchases I have made at full price and then see it reduced the week after, and how annoyed I feel. I wonder if full price paying readers feel the same way?

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  2. That's a bit of a dilemma Chris. All I know is that when I change my price (I'm with KDPSelect) something 'pings' with their computer and I get more promos. When I leave things as they are, the account seems to stagnate and I don't get mentions etc. My books have also been on offer for 99p so its a case of yin and yang. I, too, have paid more for books and then find them reduced a few weeks later. It's down to the individual author how they handle their account, I guess. Thanks for commenting.

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  3. Foxden Acres is on Amazon at £1.53 and selling well. However, I did want to have a pre-Christmas sale at £0.99p, but Amazon wouldn't allow it. Apparently a book has to cost more than £1.99 to download before they'll drop the price. So, not good for books that cost less. Hey ho! Means less work and less stress. And, like Chris, I've rushed to download friend's books and been miffed when the price has dropped a few weeks later. xxx

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    1. I'm really not sure how you can avoid the price of books going up and down. For me it's part of my promotion campaign after all I am up there to sell books and gain new readers. Romantic comedy and contemporary romance is a very competitive group to sell books in. You have to learn how Amazon works then use it in your favour. No apologies for that.

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  4. Thanks for sharing this good advice Lizzie. It seems that Kindle Countdown deals are the next big thing, and I think I'll have to explore that avenue further.

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    1. It is certainly worth a go. If you don't try you won't know. You can only do it once every three months if you're on KDP select. As an Indie writer it pays to know how to duck and dive to get your book maximum visibility on Amazon. IMHO, visibility is crucial to success - I mean, you can write a great book, but if readers can't find you then you are scuppered.

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  5. Great advice, Lizzie - as always tried and tested. My own results are a bit of a mystery! The only thing that's had a dramatic effect has been the KDP Countdown Deal. That, for me, really did produce a spike in sales.

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    1. Thanks for commenting June. I agree, there is an element of mystery in how this all works (!) If only we knew what we could concentrate on and what we could let slide. One thing is certain however, we all need to make contact with our lovely readers and write more books for them to enjoy.

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  6. Thanks for sharing your experiences, Lizzie. Mystery to me too, my best sales followed a free promo which made my Countdown disappointing by comparison. However the joy of being indie, monitoring sales, changing prices, starting promos

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  7. ...far outweighs any little lows. Hurrah!

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    1. Adrienne, I think we all had great, initial success with those free promos, but those days (I believe) have gone. The free promos helped us to find readers and to establish us as serious writers now we have to keep motoring, promoting and interacting with our readers. Its a long game and we're in it for the long haul because we love writing. Roll on book number three.

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  8. I would agree with all of those things and well done on your success so far, Lizzie!

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